Evam Talks: EVAM x Garanti BBVA: Speed, Flexibility & Personalization in Banking

In this exclusive interview, EVAM Marketing Director Dilara Acar sits down with Mr. Erhan, Head of CRM &amp; Experience at Garanti BBVA, to explore the bank’s digital transformation journey.The conversation reveals how Garanti BBVA replaced a globally recognized legacy platform with EVAM’s faster, more flexible, and user-friendly solution, aligning closely with strategic goals to deliver more personalized, timely customer interactions.They discuss the two-phase transition process, starting with migrating email and SMS marketing campaigns, then expanding to more complex, AI-powered, real-time engagement scenarios. Mr. Erhan shares how EVAM’s integration capabilities helped the bank execute sophisticated, data-driven campaigns that reach customers with the right message at the right time—boosting both engagement and retention.The interview also covers the impact of AI in customer experience, from AI-powered assistants for field staff to enhanced personalization strategies. Closing the discussion, they highlight why Turkey’s dynamic and fast-moving banking sector is recognized worldwide for its innovation and ability to quickly adapt to evolving customer needs.

Watch 12m,Customer Experience,Personalization,Real-Time Marketing

August 13, 2025

Discover how Garanti BBVA transformed customer engagement with EVAM’s Marketing Suite. Hear from the Head of CRM & Experience on speed, flexibility, personalization, AI, and why Turkey’s banking sector is a global leader.

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Evam Talks: tbi bank Cuts Costs by 70% with Real-Time Engagement

In this video, TBI Bank shares how they’ve reimagined the customer journey by embracing real-time marketing and a fintech-driven mindset. The discussion covers their shift to an AI-powered engagement strategy that enables personalized interactions across all channels — without overwhelming the customer.By orchestrating real-time customer journeys and embedding intelligent automation into their core processes, TBI Bank achieved up to 70% cost reduction while improving activation and retention. Their focus on hyper-local relevance and speed of execution helped them stay ahead of larger global competitors.A standout quote from the conversation captures the essence of their vision:“We’re moving towards a world where banks understand the customer’s need before the customer even makes a request.”This video offers a clear look into how data-driven decision making, agile banking operations, and customer-centric orchestration are redefining what’s possible in the future of digital banking.

watch 6m 49s,banking digital transformation,AI-powered personalization,Customer journey orchestration,Real-time Customer Engagement

Apr 16, 2025

Discover how TBI Bank reduced costs by 70% and scaled real-time engagement through AI-powered, personalized customer journeys.

Evam Xclusive Baku | Dilara Acar & Kamran Ismayilov on Marketing Innovation

In this interview, International Bank of Azerbaijan shares how they accelerated their digital transformation journey by shifting from batch-based marketing to real-time, event-driven communication. By adopting a real-time customer engagement platform, ABB was able to deliver more relevant and timely messages, improving both customer satisfaction and internal efficiency.The conversation highlights how ABB leveraged automation and orchestration to eliminate delays and silos between teams. With faster time to market and fewer dependencies on IT, the bank empowered business users to run smarter campaigns — enhancing personalization without compromising speed.A key moment in the discussion:“Now we don’t need to wait for IT. We just plan, build, and go live — in real time.”This quote reflects ABB’s shift to a more agile, customer-centric approach — where customer journey orchestration, marketing agility, and banking innovation come together to create more meaningful interactions.

watch 6m 23s,Real-time campaign management,Customer journey orchestration,Marketing automation in banking,Agile digital banking

Mar 3, 2025

Learn how ABB accelerated marketing with real-time orchestration—empowering business teams to launch campaigns without waiting on IT.

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